Increasing your Media Coverage
Good PR is worth it's weight in Gold and it's often a lot cheaper. Here's some tips on increasing your media coverage through good PR, presented by Dragonfly Public Relations.
1. Understand the media you are targeting before you start. What is the length of articles, style and tone? You need to visualise who you are writing for, know the type of information they would want and the kind of questions they may need answering.
2. Journalists receive between 200-500 press releases a day and you only have a few seconds to make your story stand out. Press releases that make the pages must be newsworthy, sent in good time and to the right people. You need an attention grabbing headline, a concise press release and a minimum of complicated language or jargon. Remember give a landline and mobile number for them to contact you quickly and easily.
3. Don't confuse readers by introducing too may ideas at once. One clear idea per paragraph is best. For an in-depth article, introduce the issue and follow a logical argument through the item and come up with a satisfactory conclusion.
4. Give facts not fluff. When writing press releases, the common rule of thumb is to present the who, what, when and why in the very first paragraph - which should give you a better chance of coverage. Good press releases are backed up with facts, including numeric values and statistics and quote independent and relevant sources.
5. Avoid overuse of capital letters. Capitals slow how quickly we can read an article and a common rule of thumb is to only use them at the start of sentences and for real nouns, eg, names of people and companies. Job titles should always be in lower case.
And if you get stuck, or don't have the time to do it yourself, call a good PR company.
Article Author: Dragonfly Public Relations